Amelia SmithBirkman InternationalOne of the best things I took away from this session is that all of the newly branded marketing materials are already available on their website. I was wondering when these materials were going to be available, and my question has been answered!
Laying the groundwork
Elevator pitch
- Sum up your business in 30 seconds
Keywords
- A list of different phrases that are relevant to your service
- Keyword list can grow
Logo
- Think about colors that reflect your brand
- Once created, keep it
Website
These items were all things I knew about ahead of time. It’s not clear from the audience how many people in this room already have a consulting/small business website.
Social Media
- Google+
- YouTube
I don’t agree with the Google+ site, but otherwise I agree with all of these.
It’s better to manage a few well than be on too many networks and neglect them.
Overall
This wasn’t a bad session, just not what I expected. It was more “Social media 101” and didn’t go into as much on the Birkman-specific marketing as what I was hoping for.
Matthew Evins 